User-Centered Design in Product Innovation
16:00 to 17:00 - April 3, 2020

About the Webinar

Designing, marketing and maintaining robust and customer-centric products is always a challenge, particularly in light of new applications and emerging technologies that require users to change and rethink their behaviour.

In this webinar, we will look at the role user-centric innovation processes like Design Thinking can play in product and service innovation. We will also explore how they can help to inform other areas, like marketing or operations. You will find out about useful tools and techniques to better understand your customers, measures you can take within your own team to become more user centric, and most importantly – how to still take away useful feedback when you can’t even get close to your customers.

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